About Us

Sunbeams & Daydreams was founded on National Best Friends Day 2023 by a young mental health advocate - and her mom.

Our Mission

This is me! Ruby Chadney :D
Hi, I'm Ruby Chadney.

I am 11 years old. These past few years, I've watched myself and my friends struggle with anxiety and mental health, feeling lost and alone.   
As a result of my own battles, I realised no one is alone. Everyone is loved just for being themselves, and so many people don't know that.

So I decided to do something about it and make a difference.

One of my dreams growing up was to start my own clothing brand. I was designing some characters I hoped to get printed onto t-shirts, when me and my Mum had the idea.

What if, through an open outpouring of love and acceptance, we could change the world: one t-shirt, hoodie, and tote bag at a time.

The name "Sunbeams & Daydreams" is a natural summary of our message. Things might not always be easy, but there's always room for someone to shine a little hope and love and pass on a reminder that you aren't alone.

Fast forward to today, and Sunbeams & Daydreams continues to push that you don't just have to survive - you can thrive.

We all face challenges on our journey, but nobody has to go through them alone.

We can do hard things! 

Giving Back

Raising funds and awareness for children who are struggling was WHY we started.

Making sure no young person feels alone with their mental health is the most important thing to us, so it was an easy decision to donate 10% of our net profits to YoungMinds.

As our donations grow we hope to be able to gift more to other local non-profits and social initiatives that support children in the community, making a difference one t-shirt at a time :D

You matter hoodie
one in a melon

who we are

We are a family owned family owned business.

We were founded on Best Friends Day!

What we do

We create, and sell, feel-good apparel that helps people feel seen, loved and valued (and a little less anxious).

Why we do it

Creating environments where good mental health is encouraged and spoken about is at the heart of what we do.

Wellbeing in the Community

We are so grateful to our best friends, family, and community - who, by supporting Sundreams & Daydreams, are helping people feel calm, loved, and accepted in many little ways through our feel-good apparel and mental health focus.

Together we are co-creating a more inclusive, colorful, and secure future for everyone

Anxious but doing it anyway
© Copyright 2024 Sunbeams & Daydreams. All rights reserved.